BENEFITS OF BULK SMS BY Oludare Kehinde

Bulk SMS, sounds familiar right, most people feel bulk SMS is only for churches, schools and small scale businesses. I spoken to a quite a number of entrepreneur, when I bring up the topic on bulk SMS, they immediately shut their minds, and like yeah we have one SMS platform. What are you doing with that platform? The truth is bulk SMS proffers more benefits than TV or Radio advert put together, if you have tried TV or Radio advert before you would understand what I’m talking about, they are expensive and disruptive. In a moment I would be highlighting how Bulk SMS can benefit both big corporations and start-ups.

Cost: You would agree with me that, the main purpose for any advert, be it TV, Radio, Bill board or any form of advert s to a large number, right, but it comes price, if you have a TV or Radio advert before you would understand better, they are quite expensive. With bulk SMS you don’t have to tear your pockets to reach out to people. It is cost effective, so it is suitable for both large corporation and start-ups. With N1000-N1500 you can reach out to over 1,000 persons who would get your message, that’s cheap. You get the point now.

Instant: Talk about speed of light, well think SMS, SMS are delivered in the hands of your waiting recipient in 5 seconds, easy.

High Open Rate: Research has shown that 98% of SMS are opened by the recipients. Now if you send 1000 SMS about a new product, an offer or new location, according to research, there is likelihood 980 out of the 1000 would eventually get to open and read the message, get the picture now. And guess what, this would even work better if you have a targeted audience already.

Highly Targeted: Bulk SMS is highly targeted, you can target your customers if you keep proper record, you can target by demography if you know how to go about it.

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